At its core, social media is all about facilitating the creation and sharing of information and ideas. With billions of social media users, we are talking about a massive quantity of information and ideas floating around. Yes, some of that information happens to be about what one particular user ate for breakfast that day, but social media can also be used as an educational tool; a way to stay on top of the latest news for just about any topic you may be interested in.
Take gears for example. As you are probably aware, there are a variety of industry organizations, magazines, websites and blogs devoted to providing new and relevant content about gears. In the current social-media dominated world, just about every top source in the industry distributes content through social media, whether it’s on LinkedIn, Twitter, Facebook, YouTube, or any number of other platforms.
So how do you actually find information on social media about gears? First, find and follow those top industry sources that you already know provide great content. Most social media networks provide a search field to help you find things you are interested in. This can turn up results for new people to connect with, pages to follow, and both recent and top content shared. Take some time to build up your network by following the right accounts and your social media feeds will become a goldmine of information.
Need some help getting started? You can start by connecting with Gear Motions on LinkedIn, Twitter, and Facebook! You’ll find we share all sorts of information about gears, from technical articles to the latest industry and company news.
Finally, the truly social part of social media is that not only can you find all sorts of information; you can interact with it as well. Of course different platforms allow you to interact in different ways, but you can generally like, share and comment on any piece of content, whether you simply want to share it with others in your network, or even join in the conversation. Where else can you connect with thought leaders from all over the gear industry in one place, right from your computer or mobile device?
It’s easy to see why social media has grown in popularity in the industrial sector. It can be fun, educational, and even make your job easier! We hope you’ll follow some of our tips and see the benefits for yourself.